Echo Parade was a bot that scanned and posted content on Tumblr according to statistically defined popularity. The bot was fed 200 art Tumblrs to start with. Every post that filtered through Echo Parade’s dashboard that was able to accrue 15 notes in under 24 hours would be automatically reblogged. If 95 posts were reblogged in a single day the bot would update its standards, necessitating that posts have 25, 35, 45 … notes to be reblogged. Every time a new post would be reblogged the bot would follow the last 5 people who were included in that specific post’s notes. By exponentially adding new people the bot was able to monitor an even wider network of material on a daily basis. Though it was initially thought the bot would monitor the internet art world on Tumblr, the increased note standards and widened network quickly lead out from the art world and into the more general Tumblr public. Boy bands, memes, and cartoons came to dominate the bot’s attention in a matter of days. The bot crashed a month after it was released, but the images that the bot processed and posted can still be viewed above. The bot went on to follow 1,200 blogs, monitor 47,500 posts, and reblog 760 posts automatically.